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The Power of Intention

Let’s talk about intention – and why it actually matters

Not the fluffy, vision board version. I’m talking about real, messy, everyday intention. The quiet decision you make before you do the thing. The energy that sits behind your actions, whether you realise it or not. Because let’s be honest, most of us are moving through life on autopilot, fuelled by caffeine, habits, and a vague sense of ‘should’. But when you stop and ask, Why am I really doing this? – that’s where the shift happens.

Intention is the difference between doing something because you feel like you have to, and doing it because it aligns with something deeper. It’s what gives your actions direction; a heartbeat, a purpose, a point. Without it, life feels a bit like throwing spaghetti at a wall and hoping something sticks.

Intentions aren’t wishes – they’re fuel

Think of intention as the thing that gets you out of bed in the morning, even when you’d rather roll yourself into a duvet burrito and hide. It’s the behind-the-scenes driver; the part of you that says, “This matters.” When you’re clear on your intention, everything else; the motivation, the action, the energy, starts to organise itself around that clarity.

And no, it doesn’t have to be profound. Your intention might be “I want to feel less overwhelmed” or “I’m ready to stop putting myself last.” That’s enough. Because once you name it, you can start working with it.

Intentions shape everything – whether you realise it or not

Every decision you make, even the tiny ones, starts with an intention. Most of them are subconscious. But once you bring them to the surface, that’s when the magic (yes, the grounded kind) kicks in.

You start noticing your choices. You say no to things that drain you. You stop doing stuff just to tick boxes or keep up appearances. You choose what feels right, not just what’s expected.

And when that intention is strong, focused, and yours? That’s when doors open. Not because the universe is a vending machine, but because you’re finally walking in the direction you actually want to go.

Set it, feel it, act on it

This isn’t about sitting in the lotus position chanting your dreams into being (unless you want to – you do you). It’s about showing up for yourself, getting clear on what matters, and letting that clarity guide your choices. Not every day will feel aligned – we’re human – but the more you set your intention, the more your life starts to reflect it back to you.

So next time you find yourself spiralling, procrastinating, people-pleasing, or getting distracted by shiny things, pause and ask: What’s my intention here? You might be surprised by what comes up.